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Avoid app store rejection by verifying your corporate identity. We explain the Dun & Bradstreet lookup process so your D-U-N-S number matches your documents.

For many businesses, especially those working with Flowdevs to launch mobile applications, obtaining and verifying a D-U-N-S Number is a critical step. Whether you are setting up an Apple Developer Account, a Google Play Console, or simply establishing business credit, the data held by Dun & Bradstreet (D&B) serves as the source of truth for your corporate identity.
If your business information on D&B doesn't match your legal documents exactly, you will face delays. This guide will walk you through how to find your company, verify your details, and ensure a smooth verification process.
When you enroll in the Apple Developer Program or verify your organization with Google, these platforms automatically check your entry against the D&B database.
If D&B says: "Acme Corp LLC"
And you type: "Acme Corporation"
Result: Rejection or Delay.
To avoid this, you must look up exactly how D&B sees your company before you apply for other services.
1. Access the Portal Navigate to the official Dun & Bradstreet search and update tool here: https://www.dnb.com/duns-number/view-update-company-credit-file.html
2. Fill Out the Search Form Once on the page, you will see a form titled "View / Update Company Information." It looks exactly like the form in the screenshot above. Here is how to fill it out effectively:
Tip: Do not use a "Doing Business As" (DBA) name unless that is how you are legally registered for the D-U-N-S number.
Street Address 1 (Required): Use the physical address where you receive mail or where your business is registered.
Street Address 2 (Optional): Use this for Suite, Unit, or Floor numbers.
City & Zip Code (Required): Ensure these match your current business location.
State & Country: Select your state from the dropdown. The form defaults to "U.S."
Business Phone (Optional): While optional for the search, adding this can sometimes help narrow down results if your company name is common.
3. Execute the Search Click the "Search" button at the bottom of the form.
If your company appears in the search results, review the details carefully.
Check the spelling of the business name.
Check the address formatting.
Action for Flowdevs Clients: Copy the Company Name and Address exactly as it appears here. This is the information you must copy-paste into your Apple or Google enrollment forms to ensure an instant match.
If you see your company but the address is old or the name has a typo:
Select your company from the list.
Follow the prompts to "Update" your information.
Note: Verification of updates can take a few business days.
If the search yields no results:
Check for Typos: Try searching with a shorter version of your name (e.g., search "Acme" instead of "Acme Solutions International").
Request a New D-U-N-S Number: If you truly aren't in the system, the portal will give you the option to "Get a D-U-N-S Number." This process is free but can take up to 30 business days (though expedited options are available for a fee).
Character Precision: If D&B lists you as "STREET" and you write "ST," computers may flag it as a mismatch. When dealing with automated verification systems (like Apple's), literal matching is key.
Patience is Required: If you update your information on D&B, it can take up to 48 hours for that data to propagate to Apple or Google's databases. If you update today, wait two days before retrying your developer enrollment.
It's Free: You do not need to pay for the "Credit Builder" packages just to get a D-U-N-S number or update your address. Look for the free options usually labeled "D-U-N-S File."
By ensuring your Dun & Bradstreet profile is accurate, you clear the biggest hurdle in setting up your digital business presence.
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